Cara Delevingne for PUMA’s “Do you” Campaign

Sports brand Puma confirmed Tuesday that 24-year-old English fashion model and actress Cara Delevingne is the new face of its “Do You” women’s campaign.

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Cara fronts the advertisements, which were made with creative direction by Rihanna. In the photographs, the British beauty wears PUMA’s Forever sports bra and a backwards baseball cap. Flaunting her toned figure, Cara shows off her signature tomboy style.

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